Skip to content

Tips for choosing the right domain name

Choosing the right domain name is an important step as it can improve your brand and the SEO results for your site. The right domain name can boost your business and bring customers to your business venture.

The .com domain extension is the most popular in the world. The majority of websites run on a .com domain therefore this should be your top pick when choosing a domain. Other extensions such as .net, and .org are other alternatives. Depending on the type of website, other extensions such as .co or .ai may be also suitable.

Another crucial step is the ensure that your domain is easy to type and not too many characters. Keeping a domain below 15 characters, preferably around 7 characters will keep it simple for visitors. Short domains especially in the .com extension are premium domains because these are the most sought after. Avoid hyphens, numbers, and double lettering. Keeping your website domain simple is one of the best ways to build your online brand.

Keywords describe your website and including the relevant keywords in your domain can boost your sites SEO. Using the relevant keywords to your industry in the domain will result in visitors to these keywords. Including business specific keywords to your industry is another factor.

Brandable domains bring buzz to your business. Making your website URL a brand name that is unique compared to a keyword domain is another alternative. Memorable domains will bring your visitors back to your site with less marketing effort. This aspect is key when choosing a domain for your website.

Before your purchase the perfect domain be sure to do your research. Search for similar names of well know or famous brands and avoid purchasing these. Search existing trademarks online with a free search tool before you buy.

Once your have narrowed it down to a few domain names. Check the availability of the domains with a domain search tool like GoDaddy or Namecheap. If you find that your domain is available, buy your domain as soon as possible because good domains often get registered quickly.